We were approached by the fine people at Deutsch, Inc to create a graphics package for the Alzheimer’s medication, Exelon Patch. Deutsch wanted something to compliment the lovely footage of an actual patient and her daughter who cares for her. In addition, they wanted to create a timeline metaphor to help illustrate how the product works throughout the day. Taking cues from the tranquil environment, we proposed several options that had a handmade and organic feel. You can see several of our designs below, as well as the final paper and ink influenced design in the animation above.
Agency: Deutsch, Inc
Design, Animation, Composite: John Earle
Editorial: The Now Corporation